According to the data revealed by multiple studies, the switch to mobile e-commerce is already a well-defined global trend. For example, an April 2013 survey carried out by eMarketer showed that in the United States, online shopping using mobile devices is quickly taking over the US online retail industry. According to this survey, approximately 15 per cent of all online transactions are performed using a mobile device (mainly tablet PCs). This means that mobile-based e-commerce generates more than $39 million a year, a figure that is 50 per cent higher than in 2012.

Europe is not lagging behind, as the EU has been considered the world’s largest e-commerce market for several years. In 2013, more than €363 billion were generated via online shopping in the Eurozone, and in fact, the online retail industry accounts for 2.2 per cent of the EU’s gross domestic product.

E-commerce is also booming in the Asia-Pacific region, mainly as a result of the huge growth levels of populous countries like China or India. Online retail in this part of the world is actually growing faster than in Europe, and in 2013 total sales in Asia amounted to more than €406 billion. Asian e-shoppers are also developing a strong preference for mobile devices, particularly in China, where nearly 70 per cent of shoppers use their smartphones to shop online.

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According to the data revealed by multiple studies, the switch to mobile e-commerce is already a well-defined global trend. For example, an April 2013 survey carried out by eMarketer showed that in the United States, online shopping using mobile devices is quickly taking over the US online retail industry. According to this survey, approximately 15 per cent of all online transactions are performed using a mobile device (mainly tablet PCs). This means that mobile-based e-commerce generates more than $39 million a year, a figure that is 50 per cent higher than in 2012.

Europe is not lagging behind, as the EU has been considered the world’s largest e-commerce market for several years. In 2013, more than €363 billion were generated via online shopping in the Eurozone, and in fact, the online retail industry accounts for 2.2 per cent of the EU’s gross domestic product.

E-commerce is also booming in the Asia-Pacific region, mainly as a result of the huge growth levels of populous countries like China or India. Online retail in this part of the world is actually growing faster than in Europe, and in 2013 total sales in Asia amounted to more than €406 billion. Asian e-shoppers are also developing a strong preference for mobile devices, particularly in China, where nearly 70 per cent of shoppers use their smartphones to shop online.

Read more »